• Investing is a process. many investors do not want to commit to a process

  • what are the parameters investors use to judge how “happy” they are with their financial advisor?

  • what services are people not getting that causes them to be upset

    • communication?

    • returns?

    • content?

  • we are all at some level looking for clarity in our lives

    • jobs, money, bills

    • we spend too much time worrying

  • the media is hyper focused on comparing your portfolio to the performance of the S&P 500

    • no portfolio should have 100% of their money in an S&P 500

    • you’re diversified but you’re not asset allocated 

  • lack of clarity in the investment world at what they should be looking at to gauge how well their investments are doing

    • it is not about rate of return or beating a benchmark 

  • rate of returns is RELATIVE

  • risk aversion?

  • how do you properly gauge the probability of loss? You can’t

  • a key to success: expectations

    • having reasonable expectations and managing them

august 30, 2018